Brand management system of fashion-industry enterprises

Aim of the article. The purpose article is to reveal system brand management implementation in fashion companies and develop a plan create department such companies. Analyses results. style basic principles should be based on company's activities technologies that used communication strategy with target audience. Based this information, we have functional structure for company, as well areas responsibility employees working area. Brand comprehensive regular building improving brand, which carried out at all stages its development. To effectively manage it necessary determine core value particular broadcast If set values attributes, then branding specific step company takes express individuality. Branding how manages perception by consumers. can considered three directions: a) scientific basis - knowledge includes theoretical methodological practice world's leading field branding; b) corporate reflects vision mission, culture style. An important area development identification programs, achieve recognition market, provides high level consumer awareness brands develops customer loyalty; c) process (branding) aimed developing appropriate personality. several areas, namely: organizational component (formation team, unit consolidation functions under relevant management); market research; concept; lanning marketing programs development; organization management. specifics scope engaged fashion, functionality needed implement type enterprise, recommendations were developed employees, their tasks responsibilities. flows sources processing mechanisms interaction responsible persons within are considered. Conclusions directions further research. Drawing conclusions, say following. Creating strong implementing now necessity any company. And order promotion successful, must an goals before brand. formation directly depends scale, characteristics audience need physical outlets or focus work e-commerce. presents developments typical structuring enterprises operating industry. Depending factors listed above, adapted needs It also noted technology emergence new channels communication, will constantly changing, adapting modern realities. Keywords: management, branding, enterprises, industry