Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience towards Smartphone Repurchase Intentions
نویسندگان
چکیده
منابع مشابه
Contribution of Brand Awareness and Brand Characteristics towards Customer Loyalty
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متن کاملBrand Engagement and Brand Loyalty
Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...
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ژورنال
عنوان ژورنال: Benefit: Jurnal Manajemen dan Bisnis
سال: 2020
ISSN: 2541-2604,1410-4571
DOI: 10.23917/benefit.v5i2.11278