BRAND EQUITY SUSU CAIR UHT DAN PENGARUHNYA PADA PURCHASE INTENTION

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ژورنال

عنوان ژورنال: Jurnal Manajemen dan Agribisnis

سال: 2004

ISSN: 1693-5853,2407-2524

DOI: 10.17358/jma.12.1.46