Brand Awareness In Retail Terhadap Consumer Purchase Intention
نویسندگان
چکیده
منابع مشابه
Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness
Sponsored recommendation blog posts, a form of online consumer review, are blog articles written by bloggers who receive benefits from sponsoring marketers to review and promote products on their personal blog. Because national regulations require that marketer sponsorship must be revealed in the blog post, sponsored recommendation posts can no longer conceal their marketing intent. Consumer’s ...
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ژورنال
عنوان ژورنال: Manager : Jurnal Ilmu manajemen
سال: 2018
ISSN: 2655-0008,2654-8623
DOI: 10.32832/manager.v1i1.1439