Brand as a Purchase Determinant on Certified Baby Food Market
نویسندگان
چکیده
منابع مشابه
The impact of brand equity on price premium, brand extension, brand preference and purchase intention
One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...
متن کاملThe Purchase of Foreign Products: The Role of Brand Image, Ethnocentrism and Animosity: Iran Market Evidence
Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...
متن کاملBaby food as special dietary foods.
12. Conimittee on Nutrition: Letters to the Editon. PEDIAmIc5, 32:462, 1963. 13. \Iatoth, Y., Pinkas, A., Stroka, C. : Studies in folic acid in infancy. 3. Folates in breastfed iflfalltS and their motlwrs. Amer. J. Cliii. Nutr., 16:356, 1965. 14. \‘on Svdow, (;. : Stud of developnient or rickets in Pr I1ilt11re infants. Acta Paediat. Scand., ( Suppl. 2 ), 33:3, 1946. 15. \ Tiddowson, E. M., and...
متن کاملa study on rate making and required reserves determination in reinsurance market: a simulation
reinsurance is widely recognized as an important instrument in the capital management of an insurance company as well as its risk management tool. this thesis is intended to determine premium rates for different types of reinsurance policies. also, given the fact that the reinsurance coverage of every company depends upon its reserves, so different types of reserves and the method of their calc...
Free Gift with Purchase: Promoting or Discounting the Brand? RAGHUBIR FREE GIFTS WITH PURCHASE: PROMOTING OR DISCOUNTING THE BRAND?
Two experiments examine the process by which free gift promotions serve as a source of information about the underlying value of the product offered as a free gift. The value-discounting hypothesis argues that by virtue of being offered as a free gift, products will be valued less as evinced by lower purchase intentions and a lower price that consumers are willing to pay for them. Conditions th...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing i Zarządzanie
سال: 2016
ISSN: 2450-775X
DOI: 10.18276/miz.2016.44-32