Book Review: Kenneth Paul Tan, Singapore: Identity, Brand, Power

Identity page of Social Science Quarterly Book Review

Book Review of Population Policy and Reproduction in Singapore

Working Consumers: Co-Creation of Brand Identity, Consumer Identity and Brand Community Identity

The creation of identity, in terms of both consumer identity and brand identity, is a core topic in marketing theory. Based on participant ethnography of Yes Edinburgh North & Leith, part of Yes Scotland, the national referendum campaign supporting Scottish independence, this paper explores identity co-creation among three entities: The brand, the individual consumer, and the brand community. T...

Book Review

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Book Review: Self and Social Identity in Educational Contexts

Books that are insightful, thoughtful provoking, and written in a way that is accessible to multiple reader types are hard to come by; this, we believe, is one of them. Mavor, Platow, and Bizumic (2017) have provided us with a book that is equally as important in education as it is in psychology. We would strongly encourage academics, educators, and students, who are interested in extending the...