“BIG FISH” OR “SMALL FISH”: HOW INSTITUTIONAL THEORY AND RESOURCE DEPENDENCE THEORY EXPLAIN INSTITUTIONAL CHANGE IN ORGANIZATIONAL FIELD

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ژورنال

عنوان ژورنال: Journal of Marketing and Strategic Management

سال: 2018

ISSN: 2372-7772,2372-7780

DOI: 10.21607/jmsm.2018.003