Big Data Capability and Sustainable Competitive Advantage: The Mediating Role of Ambidextrous Innovation Strategy

After the rapid expansion of data variety, velocity and volume, human civilization experienced changes in period between “IT” “Data” ages. Researchers view big capability as new sustainable competitive advantages that enhance sustainability organizational development. This paper aims to develop empirically test a framework will investigate how is achieved through exploitative, explorative ambidextrous modes innovation strategies, also explore they can, turn, build firms’ advantage. Using from surveys 229 respondents working Chinese manufacturing firms, we using regression bootstrapped mediation analyses. It shows make firms more inclined implement exploitative strategy construct advantage, opposed strategy; when viewed an perspective, combined dimension found partially mediate advantage while balanced does not. The conclusions are great significance because help deal with challenges arise applications digital transformation. findings offer insight into strategic choices innovations.