Bid-Aware Active Learning in Real-Time Bidding for Display Advertising
نویسندگان
چکیده
منابع مشابه
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
In display and mobile advertising, the most significant progress in recent years is the employment of the so-called Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates buying an individual ad impression in real time while it is still being generated from a user’s visit. RTB not only scales up the buying process by aggregating a large amount of available inventorie...
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Real-time advertising allows advertisers to bid for each impression for a visiting user. To optimize a specic goal such as maximizing the revenue led by ad placements, advertisers not only need to estimate the relevance between the ads and user’s interests, but most importantly require a strategic response with respect to other advertisers bidding in the market. In this paper, we formulate bid...
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Display advertising has traditionally been sold via guaranteed contracts – a guaranteed contract is a deal between a publisher and an advertiser to allocate a certain number of impressions over a certain period, for a pre-specified price per impression. However, as spot markets for display ads, such as the RightMedia Exchange, have grown in prominence, the selection of advertisements to show on...
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Real-time auction has become an important online advertising trading mechanism. A crucial issue for advertisers is to model the market competition, i.e., bid landscape forecasting. It is formulated as predicting the market price distribution for each ad auction provided by its side information. Existing solutions mainly focus on parameterized heuristic forms of the market price distribution and...
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Real-time bidding (RTB) is almost the most important mechanism in online display advertising, where proper bid for each page view plays a vital and essential role for good marketing results. Budget constrained bidding is a typical scenario in RTB mechanism where the advertisers hope to maximize total value of winning impressions under a pre-set budget constraint. However, the optimal strategy i...
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ژورنال
عنوان ژورنال: IEEE Access
سال: 2020
ISSN: 2169-3536
DOI: 10.1109/access.2019.2961155