منابع مشابه
Aspects of emic and etic measurement: lessons from Mary Poppins.
This article describes emic and etic approaches to measurement in terms of a process of associating indicators and constructs. In this process, it is important to establish evidence of an adequate range of indicators and a relevant association of indicators and constructs and to recognize that such evidence places bounds on the interpretation of measurement outcomes. A passage from one of P. L....
متن کاملEtic or Emic? Measuring Culture in International Business Research
How to measure culture has been a fundamental challenge for scholars in the field of international business. Approaches, as well as contexts relating to culture, national culture, and dimensional culture, are their major concerns. It is suggested that etic categories may be useful for comparative analysis, but need corroboration from fieldwork and must be open to new elements collected by an em...
متن کاملProbing the Etic vs. Emic Nature of Consumer Ethnocentrism
The consumer ethnocentrism concept and its measure, the CETSCALE, remain very popular in cross-national research chiefly because they serve as a means to understand consumer attitudes toward imports. But the usage of consumer ethnocentrism and its measure are based on the premise that they have universal or etic properties. Conflicting studies, however, find that the scale’s structure is far mo...
متن کاملVIEWS FROM INSIDE AND OUTSIDE: INTEGRATING EMIC AND ETIC INSIGHTS ABOUT CULTURE AND lUSTICE JUDGMENT
component of applying a justice principle. Conversely, most emic research activity has focused on the more concrete component of construing the deservingness of the people involved. Quite likely, these biases of etic and emic perspectives are inherent ones. The tendency of etic perspective research to omit all but the most abstract components of a cognitive process is, in fact, rooted in the ve...
متن کاملMaking sense of one other for another: Ethnography as translation
Please cite this article in press as: Agar, M. M doi:10.1016/j.langcom.2010.05.001 The tension between ‘‘etic” and ‘‘emic,” between outsider and insider descriptions of language and culture, has been a leitmotif of anthropology since its beginning. This article revisits Goodenough’s original discussion of emic and etic as a bridge into translation studies, emphasizing recent anthropological and...
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ژورنال
عنوان ژورنال: History in flux
سال: 2020
ISSN: 2706-4441,2706-414X
DOI: 10.32728/flux.2020.2.5