Behaviour of Czech customers when buying food products

Factors that Influence the decision when buying second-hand products!

Buying Behaviour of Consumers towards Instant Food Products (a Study Done at Hyderabad City of Andhra Pradesh State, India)

The present study made an attempt to analyze the existing buying behaviour of Instant Food Products by individual households and to predict the demand for Instant Food Products of Hyderabad city in Andra Padesh .All the respondents were aware of pickles and Sambar masala but only 56.67 per cent of respondents were aware of Dosa/Idli mix. About 96.11 per cent consumers of Dosa/Idli mix and more ...

Factors Affecting Buying Behaviour of Rural Consumers

Present study aims at identifying the factors affecting buying decisions of rural consumers and whether importance of these factors varies with age and income of respondents. Study identified the eight factors i.e. price, quality, warranty, advertisement, brand, friends recommendations, family members recommendation and packaging which rural consumers consider while making purchase decisions. I...

An Exploratory Study of Marketing Factors Influencing Fairtrade Food Buying Behaviour in the UK

The phenomenal growth of the fairtrade industry has attracted increased research interest but little is known as to what marketing factors drive fairtrade retail sales. This gap has profound implications for fairtrade marketing research and the future of the fairtrade industry. To provide a more robust and objective insight this paper draws on the analysis of supermarket loyalty card dataset of...

Sustainable Consumption: Green Consumer Behaviour when Purchasing Products

The ‘attitude–behaviour gap’ or ‘values–action gap’ is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market share for ethical foods remains at 5 per cent of sales. This paper investigates the purchasing process for green consumers in relation to consumer technology products in the ...