B2B Videos for Sales Outreach General analysis and a model extension for product videos
نویسندگان
چکیده
Due to the growing importance of videos for B2B sales outreach, this study proposes an extended model based on Corporate-Video Model by Büsching and Meidel (2016) a qualitative survey with high-ranking company representatives. The findings comprise seven complementary categories: structure, communication, product display, information content, unique selling proposition, value-based selling, dramaturgy videos. extension aids practitioners in analyzing conceptualizing compelling
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ژورنال
عنوان ژورنال: International journal of business and applied social science
سال: 2022
ISSN: ['2469-6501']
DOI: https://doi.org/10.33642/ijbass.v8n11p4