B2B Videos for Sales Outreach General analysis and a model extension for product videos

نویسندگان

چکیده

Due to the growing importance of videos for B2B sales outreach, this study proposes an extended model based on Corporate-Video Model by Büsching and Meidel (2016) a qualitative survey with high-ranking company representatives. The findings comprise seven complementary categories: structure, communication, product display, information content, unique selling proposition, value-based selling, dramaturgy videos. extension aids practitioners in analyzing conceptualizing compelling

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ژورنال

عنوان ژورنال: International journal of business and applied social science

سال: 2022

ISSN: ['2469-6501']

DOI: https://doi.org/10.33642/ijbass.v8n11p4