B2B service brand identity and brand performance
نویسندگان
چکیده
منابع مشابه
Working Consumers: Co-Creation of Brand Identity, Consumer Identity and Brand Community Identity
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متن کاملBrand Engagement and Brand Loyalty
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2015
ISSN: 0309-0566
DOI: 10.1108/ejm-03-2013-0154