Awareness of Policyholder in Life Insurance Corporation Policies

When it comes to economic growth and development, the insurance business is often regarded as one of most crucial sectors, especially in a country like India. Awareness-raising critical component an integrated strategy for expanding market. There was rising knowledge benefits viability life 19th century, but many Indians still believed that purchasing such policy meant intentionally courting death. Despite fact provides invaluable protection everyone, frequently referred "Registration Death" local languages Identifying demographics sample population gauging policyholders' with LIC's services are key objectives this research. This study inspiration raising brand awareness among consumers. Primary information needed Three hundred policyholders were interviewed using predetermined interview schedule basic random technique collect primary data. The Indian economy relies heavily on industry. Life company consumers long-term financial solutions.