Australian ministers threaten restrictions on junk food advertising

The Effects of Banning Junk Food Advertising

We develop a structural model to analyze the effect of banning advertising on market equilibria and welfare in junk food markets. We consider the impact on demand and prices, and we show how to quantify welfare effects when advertising might lead consumers to take decisions that are inconsistent with their underlying preferences. We use transaction level data on the potato chips market and find...

Junk Food Consumption among High School Students in Iran: The Role of Food Advertising

Introduction: Adolescence is one of the most important periods of human development. Nutrition plays an important role in health and prevention of disease during this period. Food advertising influences food purchase and food consumption among children and adolescents. Most of these advertisements are about the foods high in fat, salt and sugar. High exposure to these kinds of a...

The Effects of Banning Advertising in Junk Food Markets

We develop a structural model to analyze the effects of banning advertising on market equilibria and welfare in junk food markets. We consider the impact on demand and prices, and show how to quantify welfare effects when advertising might lead consumers to take decisions that are inconsistent with their underlying preferences. We use transaction level data on the potato chips market and find t...

An ex ante evaluation of the effects of banning advertising on junk food markets

We develop a structural model to analyze the effects of banning advertising on demand, supply and market equilibria in junk food markets. We use transaction level data on the potato chips market and find that banning advertising does not lead to a reduction in demand because, while banning advertising reduces consumers’ taste for junk food, it also toughens price competition, leading to lower p...

Junk food thoughts.