Assessing Digital Readiness of Small Medium Enterprises: Intelligent Dashboard Decision Support System

The implication of the Covid-19 global pandemic is driving transition SMEs’ business towards digitalization. However, despite use digital platform, many SMEs are unable to survive. Therefore, this study included a focus on Decision Support System (DSS)-based dashboard model as new feature in assessing digitalization readiness. twenty-four criteria appraisals regarded sense two views and Information Technology (IT) dimensions which include Fuzzy-Analytical Hierarchy Process Method (F-AHP) for weighting measurement Objective Matrix (OMAX) performance mapping analysis, both embedded Business Intelligent (BI) development. In Riau Province, Indonesia, total 118 were interested fact thus revealed general rated at an “Average” level index value 4.95 with comprehensive parameters contribution viz., 3.79, 3.84, 7.75, 4.68, 4.32, 5.43 Activity (BA), Transaction (TC), Marketing (MC), Management (MG), Micro Environment (MI) Macro (MA) respectively. Furthermore, prepares tracking analysis system graphical diagram extracted from each hierarchy’s root cause sub-criteria. DSS dashboard’s information knowledge have been developed into promotional framework stakeholders relevant business’s success sustainability initiatives.