Are They Really Different?
نویسندگان
چکیده
Each generation has a few differences from the previous generation. It might be language they speak, and that is not necessarily about their native languages, but how speak to each other. popular musical interest. Or it motivations in life. The crucial thing here understand find middle way communicate with Brands communication strategies are significantly important because if brand cannot relevant new generation, cause decrease loyalty rates customer lifecycles. Therefore, know what main of target audiences generational aspect for marketers. Does Generation Z still enjoy using Instagram? Do Millennials branding activities on Instagram relevant? Why This study will covering motivational between Turkiye usage motives, discuss based results conducted survey. change time, there nothing afraid of. Planning finding expected behaviour important, once related data available, companies plan most accurate possible.
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Mailing address: Domingo M. Braile • Av. Juscelino K. Oliveira, 1505 Jardim Tarraf I 15091-450 São José do Rio Preto, SP Brasil E-mail: [email protected] Manuscript received November 15, 2010, revised manuscript received November 15, 2010, accepted November 18, 2010.
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ژورنال
عنوان ژورنال: The journal of social science
سال: 2022
ISSN: ['2587-0807']
DOI: https://doi.org/10.30520/tjsosci.1148096