Are companies using Twitter to greenwash and hide bad environmental performance?
نویسندگان
چکیده
Abstract Companies and related consumer behaviours contribute significantly to global carbon emissions. However, behaviour is shifting, with the public now recognising real immediate impact of climate change. Many companies are aware seemingly eager align consumer’s increasing environmental consciousness, yet there a risk that some could be presenting themselves as environmentally friendly without implementing beneficial processes products (i.e. greenwashing). Here, using longitudinal leadership, messaging (Twitter) stock price data, we explore how leadership (a relative change mitigation metric) have changed for hundreds UK companies. Using messaging, also assess whether simply greenwashing their true performance. Finally, influence companies’ prices. We found (on average) increased (coef: 0.14, CI 0.12–0.16) 0.35, 0.19–0.50) between 2010 2019. an association where more had higher 0.16, 0.07–0.26), suggesting was proportionate performance, so no clear pattern Twitter across In fact, may under-advertising pro-environmental evidence or impacts company’s price.
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ژورنال
عنوان ژورنال: Energy, ecology and environment
سال: 2022
ISSN: ['2363-8338', '2363-7692']
DOI: https://doi.org/10.1007/s40974-021-00237-y