Application of Linear Programming to Game Theory in Finance

The study examinesthe application of linear programming to gametheoryin finance using how the Telecommunicationfirms determine optimal strategy from television and radio advertisements given thateach companyseeks gain largest market share. methodology used involved a Game Theoretic approach programming. result analysis showed that for MTN maintain its position as leader in industry, it should invest 0% M billion Naira Television Advertisement 100% Radio when competing with Airtel, Globacom 9Naija. This will yield pay-off ₦9Mbillion. Findingsrevealed share her ₦N MTN. produce benefit 9Nbillion Naira. results also resource allocations Airtel each firm industry Findings revealed pay-offs both firms they compete It is therefore recommended Nigerian Telecommunication firmsuse Theory optimizing allocation between strategies.