منابع مشابه
Global Brands Perceptions: The Apparel Industry In China
This study examined the perceptions of Chinese consumers towards global apparel brands. It investigated the preferences of Chinese consumers for foreign brands, their perceptions of intangible attributes of global apparel brands. The study used a survey questionnaire to gather information from Chinese consumers through a mall intercept method of convenience sampling. The sample wasthe consumers...
متن کاملStrategic sourcing in the textile and apparel industry
Purpose – The purpose of this paper is to investigate performance outcomes of strategic sourcing, specifically examining how strategic sourcing affects buyer‐supplier relationship, supplier evaluation, and sourcing performance from the buying firm's perspective in the context of the US textile and apparel industry. Design/methodology/approach – This study provides an empirical investigation of ...
متن کاملThe U.S. apparel industry: a supply chain review
The U.S. apparel industry has been in a transition over the last 20 years: significant consolidation in retail, majority of apparel manufacturing operations moving overseas, and more recently, increasing use of electronic commerce in retail and wholesale trade. This paper aims to review the current state of operations and recent trends across the apparel supply chain in the U.S. We use industry...
متن کاملE-business In Apparel Retailing Industry - Critical Issues
The apparel industry has, like most other industries quickly started using the Internet to gain improvements in the efficiency and effectiveness of operations and marketing. In this report we briefly overview the developments of electronic commerce in apparel industry. We try to develop a framework for choosing the right technology and development options based on the business model and busines...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Research Journal of Textile and Leather
سال: 2020
ISSN: 2708-3632
DOI: 10.46590/rjtl.2020.010301