Anti-alcohol advertisements. Persuasion techniques
نویسندگان
چکیده
منابع مشابه
Exposure to alcohol advertisements and teenage alcohol-related problems.
OBJECTIVE This study used prospective data to test the hypothesis that exposure to alcohol advertising contributes to an increase in underage drinking and that an increase in underage drinking then leads to problems associated with drinking alcohol. METHODS A total of 3890 students were surveyed once per year across 4 years from the 7th through the 10th grades. Assessments included several me...
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AIMS To assess the immediate effect of alcohol promoting and alcohol warning advertisements on implicit and explicit attitudes towards alcohol and on alcohol seeking behaviour. METHODS We conducted a between-participants online experiment in which participants were randomly assigned to view one of three sets of advertisements: (a) alcohol promoting, (b) alcohol warning, or (c) unrelated to al...
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Effects of anti-tobacco and anti-marijuana TV advertisements on explicit (i.e., semantic differential ratings) and implicit (i.e. Implicit Association Test, IAT) attitudes toward tobacco and marijuana were compared. Two hundred twenty nine, 18- to 19-year-old U.S. college students were randomly assigned to anti-tobacco or anti-marijuana PSA viewing conditions. Participants completed a short sur...
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ژورنال
عنوان ژورنال: Taikomoji kalbotyra
سال: 2016
ISSN: 2029-8935
DOI: 10.15388/tk.2016.17507