Antecedent and Consequences of a Brand Equity Beauty Clinic in Indonesia

This article explores how brand equity clinic De Votre Peau can mediate the effects of surveillance, social interaction, information sharing, compensation, and entertainment on intention to return. Research this kind is quantitative. Purposive sampling was utilized in technique, with 200 respondents total. According study's findings, positively significantly impacted by contact, entertainment, exchange. Brand not or compensation. equity, exchange all favorably influence Social interaction does Re-visit Through surveillance has a good considerable impact inclination power block surveillance. engagement favorable but small re-visit intention. contact be mediated equity. sharing Information through influenced failed act as mediator for entertainment.