Animalistic style in creative practices of contemporary artists and creative industries

The beginning of the 21st century is marked by global demand for innovative (creative) industries, based on unique authorship, experience and personal talent. Cultural industries are systematically transformed into main factor socio-economic transformation basis updating industrial culture production, creation cultivation artistic geniuses. new challenges art development transform infrastructure intellectual creative entrepreneurship, production export works. This article explores author's style formation interpretation Old Turkic (Scythian, Central Asian) menagerie, widely represented in heritage region. incorporation animalistic ancient civilizations practices contemporary artists accompanied a deep philosophical, artistic, technical technological reworking traditional code culture. conceptualizes three types continuity: craftsmen type that reproduces Mongolian canon; cultural institutions convert craft rare craftsmen-artists who synthesize both approaches, rethinking canon, techniques technology working with materials. All different systems styling, core which style. Contemporary artisans Zhigzhit Bayaskhalanov Dashi Namdakov create images metaphors, use ways shaping, apply illogical, provocative asymmetrical compositional solutions, transforming regional traditions leading trends. success this caused socio-cultural, institutional factors (education, ethnicity, social origin from rural handicrafts circle), ethno-cultural backgrounds (craft heritage, presence family collaboration). empirical research consisted 6 in-depth interviews dozens case studies participant observation.