"Analyzing Internet Usage And Online Shopping Forinternational Consumers "
نویسندگان
چکیده
منابع مشابه
Internet Usage and Online Shopping Experience as Predictors of Consumers' Preferences to Shop Online Across Product Categories
The product that a consumer intends to buy influences his/her preference for a shopping channel. Using sample survey data, we analyse the impact of (1) the consumer’s satisfaction derived from using the Internet and (2) the consumer’s previous experience of buying products on the Internet on the preference to shop either online or off-line across five product categories. Each of these five prod...
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Consumer online shopping behaviors are well attended in the IS and marketing literature. Yet, there is another group of individuals who spend a lot of time online but do not purchase anything. This online window shopping phenomenon is intriguing to both scholars and marketers yet it is less studied and little understood. Questions such as what the online window shopping consumers do during thei...
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This paper integrates extant literature on retailing and consumer choice to develop an economic model of consumer choice in which a consumer self-selects on-line shopping. Three important factors impacting consumer choice of on-line shopping: (1) the online shopping utility (2) the consumers’ perceived product and service risks (Perceived Privacy Protection, Perceived Security Protection etc.) ...
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Since the explosion of the Web as a business medium, one of its primary uses has been for marketing. Soon, the Web will become a critical distribution channel for the majority of successful enterprises. The mass media, consumer marketers and advertising agencies seem to be in the midst of Internet discovery and exploitation. Before a company can envision what might sell online in the coming yea...
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ژورنال
عنوان ژورنال: Annales Universitatis Apulensis Series Oeconomica
سال: 2014
ISSN: 1454-9409,2344-4975
DOI: 10.29302/oeconomica.2014.16.2.35