Analytics in Sport Marketing

Squash Sport Analytics & Image Processing

Squash is a racquet sport played in a similar style room as racquetball. In a squash match there are 2 players that alternate hitting a small, black, rubber ball. A complete match is played as best of 5 games, where each game is played to 11 points. Points are scored when a player fails to return a shot made by the opponent. The sport of squash is played in over 190 countries by millions of peo...

Inductive Fuzzy Classification in Marketing Analytics

Part G Marketing Analytics , Marketing Metrics , and Research Track Chairs

Research Question As a clothing and accessories retailer, Zara launches 11,000 designs on store shelves every year. There are over 200 distinct items in a given Zara store with a one-week inventory turnover. A retailing chain like Zara usually maintains a wide variety of products at its warehouse, but only displays a much smaller set of products at a given store due to space constraints. Even s...

identifying sport marketing barriers in iran from sport managers’ perspectives

the aim of this study was to identify sport marketing barriers in iran from sport managers’ perspectives. the statistical population involved top managers of sport and youth ministry, national olympic committee and sport federations (n=80). sample was equal to the population and 67 questionnaires were returned correctly. a researcher-made questionnaire (with 40 items) was used to measure sport ...

Teaching Sport Marketing: Notes From the Trenches