Analysis Strategy of Coastal Women Empowerment in Lambangi Village Kolono East District South Konawe Regency

This study aims to analyse the process of empowering coastal women in Lambangi Village, identifying internal and external factors formulate determine priority strategies for communities. collected data through observation, interviews, documentation studies, simple quantitative analysis with class intervals, SWOT analysis. The results showed that average percentage coco pot business Village was 87.36%, consisting preparation, assessment, planning, formalisation action plans, implementation, evaluation termination. strategy must be implemented consists increasing human resources, intensifying use social media online marketing, collaborating government participate exhibitions as a venue expanding offline marketing networks.