ANALYSIS PERFORMANCE MEASUREMENT USING BALANCED SCORECARD METHOD AT PERSAHABATAN HOSPITAL, EAST JAKARTA

The Balanced Scorecard can translate the organization's vision and mission into operational objectives measure performance from four perspectives: finance, customers, internal business processes, learning growth. purpose of this study was to Persahabatan Hospital using method. This used qualitative methods with secondary data published by in 2020 2021 interviews informants. results show that a financial perspective, hospital's income growth indicator has increased 19.67%, ROA 0.41%. From customer hospital seen an increase 26.5%. process it been said be good because is line Hospital. employee retention decreased 25%. These perspectives have significant impact on performance. needs improve service quality increasing acquisition revenue produce