Analysis of Factors Affecting Customer Trust in Online Hotel Booking Website Usage
نویسندگان
چکیده
منابع مشابه
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گسترش سریع تکنولوژی و اینترنت مسیر شرکت ها را به نگهداری وفاداری مشتریان الکترونیکی معطوف کرده است. وفاداری مشتریان یک حوزه بسیار جالب برای شرکت ها می باشد و وفاداری مشتریان تاثیر مستقیم بر درآمد و سودزایی شرکتها دارد. با توجه به اهمیت وفاداری مشتری، ما به جستجوی سه مشکل اصلی تحقیق پرداختیم که آن ها مهمترین موانع برای حفظ حیات کسب و کارهای اینترنتی هستند که عبارت از تعویض های متعدد مشتری، هزینه...
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ژورنال
عنوان ژورنال: European Journal of Tourism, Hospitality and Recreation
سال: 2020
ISSN: 2182-4924
DOI: 10.2478/ejthr-2020-0009