Analysis of Customer Preferences and Customer Attitudes on Islamic Banks

The Purpose of this study is to evaluate the difference between customer preferences and attitudes Islamic Bank in Ex-Banyumas residency Central Java, Indonesia. It also evaluates most considers attributes choosing an bank. Accidental sampling used with a total respondents as 100. To observe preferences, scoring method Chi-Square analysis are applied, meanwhile, Fishbein’s Attitude model discover attitudes. concluded that there significant on banks residency, particularly when it based gender long-period status. revealed customers’ decision influenced by service quality. findings could give valuable input bank management improvement their services. This explaining implementation principle banking operational activities, fact main reason for customers get services from enriched studies