Analisis Strategi Positioning terhadap Pangsa Pasar:

This research was conducted with the aim of knowing analysis positioning strategies, namely strategy placing a positive brand in minds consumers advantages and uniqueness product making continuous purchases. Successful will have an impact on increasing sales, course affect market share that be controlled by product. The method used is qualitative SWOT analysis, measuring strengths weaknesses which are internal strategies (IFAS) external consisting opportunities threats (EFAS). result Teh Botol Sosro for EFAS 2.5 IFAS 2.95, potential greater than potential. this condition to support aggressive growth policy (Growth Oriented Strategy). Board packaged tea both domestically global share. By using strategy, can increase sales more regain has been captured its competitors.