ANALISIS PENGEMBANGAN POTENSI WISATA TKL ECOPARK SEBAGAI WISATA UNGGULAN KOTA MAGELANG

Magelang City is one of the cities in Central Java that has potential for tourist attractions. There are various tourism objects presented by to tourists who visit, which TKL-Ecopark. This study aims identify, support policy development and provide alternative strategies managing The research method this time uses qualitative quantitative methods. data collection technique using questionnaire instruments population samples management TKL Ecopark (Taman Kyai Langgeng Ecopark) mainstay City. used combine SWOT (Strengths, Weaknesses, Opportunities, Threats) matrix QSPM (Quantitative Strategic Planning Matrix).