Analisis Pengaruh Influencer terhadap Keputusan Pembelian Ditinjau Dari Keterikatan Emosional, Perceived Information Value, Perceived Influence, Wom Positif

Social Media Influencer Marketing or KOL (Key Opinion Leader) is a promotional tool for brand to hire the services of well-known celebrities community leaders promote their products and services. The influence influencers on purchasing decisions today enormous. So in this case research aims see effect relationship between variables purchase intention with influencer object being Natasha Surya as one ambassadors home living products. In study only used 5 variables, namely emotional attachment, perceived information value, influence, Positive WOM Communication, intention. research, data collection was carried out by distributing questionnaires online through social media Instagram TikTok 200 respondents, using 5-point Likert scale measure 20 question items. To test model SEM-PLS. that results processing are obtained follows: concluded attachment has positive value an influence. communication, then intention, last shows communication no significant It hoped can help companies there determine which good promoting brand.
 Keywords: Emotional Perceived Information Value, Influence, Purchase Intention