Analisis Penerimaan Pengguna Sistem Informasi Akademik Menggunakan Integrasi UTAUT (Unified Theory Of Acceptance Use Of Technology) Dan TRA (Theory Of Reasoned Action)

The Sumatera Selatan University (USS) is an educational institution of Palembang city that committed to providing the best service students as effort improve quality education. One academic endeavors implement information system. Implementation system expected help administrative process be effective and efficient. This study aims determine empirically acceptance users (Students, Lecturers, Academic Staff) University. research integrates theory UTAUT (Unified Acceptance Use Technology) TRA (Theory Reasoned Action) which are used basis for explaining factors influence technology acceptance. Furthermore, in data analysis process, Partial Least Square Structural Equation Model (SEM-PLS) approach was used. findings this indicate there a varied relation between exogenous variables endogenous variables. First, results show Attitude (A) Social Influence (SI) have significant effect on Behavioral Intention (BI). But Performance Expectancy (PE), Effort (EE), were not proven significant. Second, also Facilitating Condition (FC) (BI) Behavior (UB).Keywords: Technology Acceptance, Information System, UTAUT, TRA, SEM-PLSÂ