Analisis Penerapan Bauran Pemasaran Pada Produk Jasa di KSPPS Karisma Cabang Grabag

Marketing is an exchange process that carried out to fulfill human wants and needs. activities are very important for companies achieve success, so must be able introduce promote their products the wider community by using good strategies win consumers. The strategy used in KSPPS Karisma Grabag Branch use a marketing mix consisting of 4P namely Product, Place, Process Promotion. purpose this research find how application service Branch. method descriptive qualitative methods with data types. Sources primary derived from observation interviews as well secondary articles, files internet. Data collection techniques through observation, documentation. reduction, display or presentation finally verification conclusions triangulation techniques. From has been done researchers shows considered effective introducing promoting various because it increase number customers competition evidenced increasing services. product, place, promotion. This competition, get new retain old customers, develop company, maintain viability company profits.