ANALISIS KORELASI PENINGKATAN KAPASITAS PENJUALAN TERHADAP KUALITAS PRODUK, HARGA DAN PROMOSI PADA TOKO BAHAN KUE LESTARI BATAM

The study was made to determine the correlation of factors that influence increase in sales capacity Lestari cake ingredient shop which sells cakes and ingredients Batam City. company is run by a family engaged business making bread also marketing it. Challenges are always there, with cafes & bakeries already having brands interests. Of course, challenges difficult problem for people. This uses quantitative methods obtain relationship between variables test existing hypotheses using samples obtained from population. preparation data taken means observation, question answer questionnaires. sample 98 questions posed entire amounted 20 questions. report three free one bound variable, so each variable can have 5 asked. all exist, them declared valid. From results analysis Product Quality (X1), Price (X2), Promotion (X3) (Y), it be explained among independent variables, has more on product, namely 55, 60% an effect increasing capacity.