Analisis komparatif online customer review dan survey customer review marketing mix
نویسندگان
چکیده
منابع مشابه
Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism-response perspective
Purpose – Based on stimulus-organism-response model, the purpose of this paper is to develop an integrated model to explore the effects of six marketing-mix components (stimuli) on consumer loyalty (response) through consumer value (organism) in social commerce (SC). Design/methodology/approach – In order to target online social buyers, a web-based survey was employed. Structural equation model...
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Popular products often have thousands of reviews that contain far too much information for customers to digest. Our goal for the project is to implement a system that extracts opinions from these reviews and summarizes them in a concise form. This allows customers to quickly get an overview of a product and manufactures to efficiently process product feedbacks. In the past, we focused on the fe...
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ژورنال
عنوان ژورنال: Jurnal Ekonomi Modernisasi
سال: 2020
ISSN: 2502-4078,0216-373X
DOI: 10.21067/jem.v15i3.4476