ANALISA ELECTRONIC WORD OF MOUTH (E-WOM) PADA MEDIA SOSIAL TWITTER
نویسندگان
چکیده
منابع مشابه
The Effect of Electronic Word of Mouth (e-WOM) Advertising on the Sports Customers' Purchase Intention with Emphasis on the Mediator Role of Consumer’s Involvement
The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park e...
متن کاملTwitter power: Tweets as electronic word of mouth
In this paper we report research results investigating microblogging as a form of electronic word-of-mouth for sharing consumer opinions concerning brands.We analyzed more than 150,000 microblog postings containing branding comments, sentiments, and opinions.We investigated the overall structure of these microblog postings, the types of expressions, and the movement in positive or negative sent...
متن کاملthe effect of news websites’ design quality on e- loyalty and electronic word of mouth (e-wom) (case study: allameh tabatabaee university, tehran)
news websites’ design quality plays an important role in retention time and increasing visitors’ motivation in order to maintain loyalty and e-wom. therefore, these websites are trying to achieve this competitive advantage through improving their websites’ design quality. the purpose of this research is to examine the effect of design quality of news websites on e-loyalty and e-wom. this articl...
متن کاملElectronic Word-of-Mouth on Microblogs: A Cross-cultural Content Analysis of Twitter and Weibo
This research studies microblogging as word-of-mouth communication from a cross-cultural perspective. It compares microblogging contents on Twitter in the US and Weibo in China. After coding microblogs on four smart-phone brands in a month period for their content categories, the author computed the relation between the proportional occurrence of each category and Hofstede’s cultural dimensions...
متن کاملElectronic Word-of-Mouth Spread in Twitter as a Function of Message Sentiment
Which is more viral, positive or negative electronic word-of-mouth? Can you tell which of the following tweets will spread more in Twitter: "saw the movie ... last night, must see it" or "saw the movie ... last night, avoid at any cost"? This study is about electronic Word-Of-Mouth spread as a factor of its sentiment. Some theories support a negative bias, while others support a positive bias. ...
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ژورنال
عنوان ژورنال: Dinamik
سال: 2017
ISSN: 2623-1786,0854-9524
DOI: 10.35315/dinamik.v22i1.7102