An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
نویسندگان
چکیده
This study examines the effect of big data powered artificial intelligence on customer knowledge creation, user creation and external market to better understand its impact B2B marketing rational decision making influence firm performance. The theoretical model is grounded in Knowledge Management Theory (KMT) primary was collected from companies functioning South African mining industry. Findings point out that path significant. Secondly, Thirdly, It observed have significant marketing-rational making. Finally, has a
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ژورنال
عنوان ژورنال: Industrial Marketing Management
سال: 2021
ISSN: ['0019-8501', '1873-2062']
DOI: https://doi.org/10.1016/j.indmarman.2020.12.001