An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention
نویسندگان
چکیده
منابع مشابه
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Sponsored recommendation blog posts, a form of online consumer review, are blog articles written by bloggers who receive benefits from sponsoring marketers to review and promote products on their personal blog. Because national regulations require that marketer sponsorship must be revealed in the blog post, sponsored recommendation posts can no longer conceal their marketing intent. Consumer’s ...
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ژورنال
عنوان ژورنال: Frontiers in Psychology
سال: 2021
ISSN: 1664-1078
DOI: 10.3389/fpsyg.2021.677137