An Analysis of Perceived Usability, Perceived Interactivity and Website Personality and their effects on Consumer Satisfaction
نویسندگان
چکیده
منابع مشابه
The role played by perceived usability, satisfaction and consumer trust on website loyalty
We performed a study to determine the influence that perceived usability has on the user’s loyalty to websites that they visit. The results of the empirical analysis confirmed that the trust of the user increases when the user perceived that the system was usable and that there was a consequent increase in the degree of website loyalty. In the same way, greater usability was found to have a pos...
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Online retailers offering their products across national and cultural borders are eager to enhance the usability of their websites to attract large numbers of visitors. The results of the present research show that the perceived usability increases when the website was originally conceived in the native language of the user. Thus, translation, even though of excellent quality, creates a cultura...
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This study attempts to understand how website interactivity (level of active control and direction of communication) can impact purchase intention through consumer involvement. The product type featured on the website is a moderating factor in the effects of interactivity. In a laboratory experiment, subjects were asked to perform purchasing tasks of non-fictional books or greeting cards on web...
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the subjects of the study are only the tefl teachers and students at gilan university. to obtain the desired data, a questionnaire which was based on the theories and disecussions gathered, was used as the main data gathering instrument. to determine the degree of relationship between variables, covariance and pearson product moment correlation coefficient were the formulas applied. the data we...
15 صفحه اولThe Influence of “dead-ends” on Perceived Website Usability
When shopping for a product or searching for information on a website, it may take several attempts for consumers to find what they are looking for. It is suggested that these unsuccessful attempts to find a product or information, i.e., dead-ends, influence consumers’ perception and evaluation of the website usability. Results of this study, conducted with 204 consumers over two different site...
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ژورنال
عنوان ژورنال: International Journal of Management Excellence
سال: 2014
ISSN: 2292-1648
DOI: 10.17722/ijme.v2i3.97