AMERICAN MARKETING DISCOURSE AND MULTIMODALITY: COGNITIVE AND COMMUNICATIVE ASPECTS
نویسندگان
چکیده
منابع مشابه
Assertiveness, Compliance, and Politeness: Pragmatic and Sociocultural Aspects of ‘Brazilian English’ and 'American English'
This paper showed the results of a qualitative investigation that looked into intracultural communication between Brazilian teachers and students of English, and intercultural communication between American teachers and Brazilian students of English. The aims were to identify and describe contextualization cues used by both Brazilian and American speakers of English, and to connect these cues w...
متن کاملAesthetic Symbolic and Communicative Functions of English Signs in Urban Spaces of Jordan: Typography, Multimodality, and Ideological Values
This study examines the visual aesthetic function of English signs in line with ethnographic approaches as a means of achieving various symbolic and communicative implications in the linguistic landscape (LL) of Jordan. Having coded the data in 6 urban streets of the major Jordanian cities, the social semiotic analysis centers on the visual layout of signs based on the typographical features of...
متن کاملPLAy AND PRIMATES: SOCIAL, COMMuNICATIVE, AND COGNITIVE ASPECTS OF ONE OF THE MOST PuZZLING BEHAVIOuR
no l’importanza dello studio del comportamento di gioco in una prospettiva comparata. Per prima cosa, vengono esplorate le funzioni immediate del gioco sociale negli adulti. Il gioco, sia in alcune specie di lemuri (proscimmie del Madagascar) sia nelle antropomorfe del genere Pan, viene utilizzato per gestire situazioni di particolare tensione sociale tra membri dello stesso gruppo come tra ind...
متن کاملon the relationship between using discourse markers and the quality of expository and argumentative academic writing of iranian english majors
the aim of the present study was to investigate the frequency and the type of discourse markers used in the argumentative and expository writings of iranian efl learners and the differences between these text features in the two essay genres. the study also aimed at examining the influence of the use of discourse markers on the participants’ writing quality. to this end the discourse markers us...
15 صفحه اولذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Scientific Bulletin of Kherson State University. Series Germanic Studies and Intercultural Communication
سال: 2019
ISSN: 2663-3426,2663-3434
DOI: 10.32999/ksu2663-3426/2019-1-17