Amazon Web Services, the Lacanian Unconscious, and Digital Life

In late 2011, ex-Amazon developer Steve Yegge’s rant about his former company described Amazon’s rapid transformation from an online bookstore to a web-services entity with ruthlessly unified platform, all guided by the idea that company’s effort streamline its internal efficiency could be monetized, and resultant software products sold through Amazon Web Services. The media consumerism fed early years funded surveilling behemoth, one everyone feared Microsoft would become. As such, AWS has become manifestation of internet’s Lacanian unconscious (even providing services hosting for Reddit), structured around optimization business model, built line labor easily discarded programmers. this article, we shall examine subtle far-reaching effects Services platform on storefront, “cloud services,” social media, as well origins in theories programming grounded neural network theory “artificial life,” opposed AI. end, will shown own unique entity, infinitely extensible, inexhaustible, monument circumlocutions cybernetic capital.