All together now: integrating customer data with MasterVision
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چکیده
منابع مشابه
All together now: integrating customer data with MasterVision
A publisher’s customer and user data typically comes in many forms and from many specialized repositories and systems. For sales and marketing staff in particular, there is considerable insight to be gained from analysing all of this data closely. However, achieving an integrated and complete ‘single customer view’ via a data warehouse solution can be a costly, time-consuming and challenging un...
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ژورنال
عنوان ژورنال: Learned Publishing
سال: 2010
ISSN: 0953-1513
DOI: 10.1087/20100202