Aligning employee service recovery performance with brand values: The role of brand-specific leadership
نویسندگان
چکیده
منابع مشابه
The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality
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ژورنال
عنوان ژورنال: Journal of Marketing Management
سال: 2013
ISSN: 0267-257X,1472-1376
DOI: 10.1080/0267257x.2013.803144