Airline customer loyalty through analysis of stated preference
نویسندگان
چکیده
منابع مشابه
Customer Valuation of Flight Characteristics: a Stated Preference Approach
Knowledge of customer valuation of flight characteristics is important for carriers to decide on service and price levels. It may also be important for regulators to have some knowledge of customer valuation of flight characteristics, as this customer valuation determines to what extent individual flights are substitutes. Furthermore, valuation of characteristics may play a role in infrastructu...
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The majority of studies of air travel choice behaviour make use of Revealed Preference (RP) data, generally in the form of survey data collected from departing passengers. While the use of RP data has certain methodological advantages over the use of Stated Preference (SP) data, major issues arise because of the often low quality of the data relating to the unchosen alternatives, in terms of ex...
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ژورنال
عنوان ژورنال: Journal of Transport Literature
سال: 2015
ISSN: 2238-1031
DOI: 10.1590/2238-1031.jtl.v9n2a5