Advertising Design of Urban Development

Ecological Design of Urban Landscape

Paying attention to the spatial placement of the elements (man-made or natural) based on the landscape pattern and ecological processes in urban design would have a considerable impact on both human and the nature. In a way that the discords in the placement of patchs in respect to each other, or in respect to visual corridors and urban matrixes lead to the unwanted results in the cities. The e...

Development of a Genetic Algorithm for Advertising Time Allocation Problems

Commercial advertising is the main source of income for TV channels and allocation of advertising time slots for maximizing broadcasting revenues is the major problem faced by TV channel planners. In this paper, the problem of scheduling advertisements on prime-time of a TV channel is considered. The problem is formulated as a multi-unit combinatorial auction based mathematical model. This is a...

Changing development path through revised urban design

In the paper is presented and discussed a strategy of city restructuring and renewal towards a more service and knowledge intensive industrial character to meet increased competition between cities in attracting people and growing industries. Special attention is paid to the challenges for local politicians, planners and risk-willing private investors to find ways of switching from one developm...

Sustainable Community Development and Urban Design

The Design of Advertising Exchanges

Internet advertising exchanges possess three characteristics—fast delivery, low values, and automated systems—that influence market design. Automated learning systems induce the winner’s curse when several pricing types compete. Bidders frequently compete with different data, which induces randomization in equilibrium. Machine learning causes the value of information to leak across participants...