Advertising and Consumers’ Enthusiasm
نویسندگان
چکیده
Advertising tends to portray products as a magical power achieve happier life, success in career, or an enhancement self-esteem, which plays indispensable role promoting consumers’ enthusiasm towards products. The aim of this article is explore the connection between advertising, purchase attitude and behaviors from semiotic perspective. This involves significance advertising’s development impacts, persuasive process system, latent values advertisements.
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ژورنال
عنوان ژورنال: Scientific and social research
سال: 2021
ISSN: ['2661-4332']
DOI: https://doi.org/10.36922/ssr.v3i2.1108