‘Adopting place’: how an entrepreneurial sense of belonging can help revitalise communities

This study considers the differentiated ways in which entrepreneurs may embed themselves within place to better understand nature of embeddedness and processes behind both intended unintended entrepreneurial outcomes. Whilst research has long shown that can enable and/or constrain activities, microlevel such activities are often unacknowledged, lacking details how, why when embedded social values relate integrate with enterprise various places, thus advancing a somewhat static, one-dimensional conceptual understanding. attempts broaden understanding by engaging context-sensitive theorizing from findings qualitative case Great Yarmouth, depleted town on coast East Anglia, England. Through introducing notion ‘adopting place’, we delve deeper into what it means be spatially (dis)embedded, how this reflects much more complex dynamic embeddedness, instigate change regional development (or lack thereof), progressing reconceptualization itself