Adopter Categorization and Level of Adoption among Protected Cut Flower Growers

In India, Tamil Nadu occupies the first position in terms of area under flower cultivation then followed by Karnataka and West Bengal. Out 33 districts Nadu, Krishnagiri district ranks cut production due to its suitability climatic conditions. The flowers are large cultivated protected conditions (poly greenhouse structure) meet quality standards as expected global trade arena. present study was conducted identify adopter categories their level adoption with respect technologies. An ex-post facto research design used for study. two intensive blocks (Thally & Hosur) cultivating methods were purposefully selected From both blocks, six villages selected, data collected from 120 respondents among these twelve using a well-structured interview schedule. analyzed mean, standard deviation, cumulative frequency, principal component analysis (PCA). results categorization showed that 40.83 percent belonged early majority only 5.00 innovators. regarding overall each category reported 54.17 had medium-level adoption, 44.61 30.77 late majority, respectively. have cultivation, leaving potential growth adopters. Targeted strategies incentives should address specific needs, encouraging more innovators adopt can drive widespread adoption.