Academic Tourism and Transport Services: Student Perceptions from a Social Responsibility Perspective
نویسندگان
چکیده
Firms aim at achieving their economic interests without neglecting the needs of local and regional communities environment itself. The process involves defining implementing Social Responsibility strategies that leverage organizational competitiveness sustainability. In this context, current study purposes to demonstrate how Corporate (CSR) a sustainable orientation influence satisfaction loyalty academic tourists Metro Porto (in Portugal). More specifically, our aims assess with and, additionally, analyze variables determine these specific transport company, which has never been achieved before. Our proposed research model seeks CSR tourists’ services as well link Service Quality, Perceived Value, Image Tourist Satisfaction. From sample 256 tourists, customers Porto, quantitative analysis was carried out using structural equation (SEM-PLS). results obtained allow us conclude Quality have an impact on Porto. development region is intrinsically linked networks promote integration growth productive systems. relationship between business sustainability integrate practices. We show importance policies for companies precursor customer company. Hence, guarantee obtaining results, firms must simultaneously contribute territories.
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ژورنال
عنوان ژورنال: Sustainability
سال: 2021
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su13168794